{"text":"All too often people pretend to be professional. 'Professionalism' is sometimes a facade for fraud. Be pro, but be real. Honesty and transparency combined with character, competence and real results is the key to being a true pro.","author":"Richie Norton","tags":["character","competence","facade","fraud","honesty","key","professional","results","richie-norton","transparency"],"id":47994,"author_id":"Richie+Norton"}