That was his tactic. Make them want know something they never wanted to know. Lure them into the trap of knowledge.

Hit with your fist, not with your finger spread.

If a negative viewer looks at you with an ugly fiendish eye, find a way and pluck off his eyes, or better still, protect your good image.

In business 'professionalism' is not a tactic but a moral value.

Tacit collaboration by millions whobite their lip is even more essential than lip service by thousands of favor seekers. Hence, to stimulate at least passive cooperation, the party strives to give the impression that “everybody” is already on its side. (The Rise of Political Correctness).

Whenever we want to combat our enemies, first and foremost we must start by understanding them rather than exaggerating their motives.