{"quotes":[{"text":"Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.","author":"Chris Murray","tags":["business","business-advice","business","business-success","business-to-business","buying","buying-decision","buying-decision","customers","earn-the-right","influence","influence","money","negotiation","sales","sales-effectiveness","sales-training","salesmanship","salespeople","selling","selling-skills","selling-tips","shopping","trust","value"],"id":8876,"author_id":"Chris+Murray"},{"text":"When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you’ll already be at capacity.","author":"Chris Murray","tags":["business","business-advice","business","business-success","business-to-business","buying","buying-decision","buying-decision","customers","earn-the-right","influence","influence","money","negotiation","sales","sales-effectiveness","sales-training","salesmanship","salespeople","selling","selling-skills","selling-tips","shopping","trust"],"id":8914,"author_id":"Chris+Murray"},{"text":"The ability to close sales effectively has never been confined to the last few moments of the conversation.","author":"Chris Murray","tags":["business","business-advice","business","business-success","influence","influence","negotiation","sales","sales-effectiveness","sales-training","salesmanship","selling","selling-skills","selling-tips"],"id":11816,"author_id":"Chris+Murray"},{"text":"Man is a social being; it’s not surprising we love social proofs, it sells brands fast.","author":"Bernard Kelvin Clive","tags":["branding","personal-branding","selling-tips","social-proof"],"id":33552,"author_id":"Bernard+Kelvin+Clive"},{"text":"If customers don’t trust you to help them at the beginning of the sales process, they certainly won’t trust you with their money at the end of it.","author":"Chris Murray","tags":["business","business-advice","business","business-success","influence","influence","negotiation","sales","sales-effectiveness","sales-training","salesmanship","selling","selling-skills","selling-tips"],"id":51317,"author_id":"Chris+Murray"},{"text":"Avoid selling to dumb customers, there aren't enough left!","author":"Jasleen Kaur Gumber","tags":["business","intelligent","marketing","marketing-advice","sales","sales-effectiveness","sales-training","selling","selling-skills","selling-tips","smartass","wisdom"],"id":54733,"author_id":"Jasleen+Kaur+Gumber"},{"text":"Focusing on Earning the Right will have an incredible effect on the success of every single sales call that you will make from this day on.","author":"Chris Murray","tags":["business","business-advice","business","business-success","influence","influence","negotiation","sales","sales-effectiveness","sales-training","salesmanship","selling","selling-skills","selling-tips"],"id":67689,"author_id":"Chris+Murray"},{"text":"We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.","author":"Chris Murray","tags":["business","business-advice","business","business-success","business-to-business","buying","buying-decision","buying-decision","customers","earn-the-right","influence","influence","money","negotiation","sales","sales-effectiveness","sales-training","salesmanship","salespeople","selling","selling-skills","selling-tips","shopping","trust"],"id":69959,"author_id":"Chris+Murray"},{"text":"Asking the appropriate questions means understanding exactly what your customer is trying to achieve.","author":"Chris Murray","tags":["business","business-advice","business","business-success","influence","influence","negotiation","sales","sales-effectiveness","sales-training","salesmanship","selling","selling-skills","selling-tips"],"id":76823,"author_id":"Chris+Murray"},{"text":"Great selling involves helping people to make great buying decisions.","author":"Chris Murray","tags":["business","business-advice","business","business-success","influence","influence","negotiation","sales","sales-effectiveness","sales-training","salesmanship","selling","selling-skills","selling-tips"],"id":85927,"author_id":"Chris+Murray"}],"pagination":{"page":1,"page_size":10,"total":41,"pages":5,"next":"?page=2\u0026page_size=10"}}