People need to be educated so that they can make intelligent moral choices.

When it comes to animal agriculture, there is conventional, which is really hideous, and 'compassionate' or 'certified humane' or whatever, which *may* be *slightly* less hideous. But it's all torture. It's all wrong. These 'happy' gimmicks are just designed to make the public feel better about exploiting animals. Don't buy the propaganda of 'happy' exploitation. Go vegan and promote veganism.