Hug your customers but also offer handshake to your competitors.

Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.

When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you’ll already be at capacity.

There was a product which seemed attractive, expensive, portable, beautiful and simple. Everybody talked about its beauty but they bought it for it's simplicity.

CUSTOMER: I’m always on night shift at work.BOOKSELLER (jokingly): Is that why you’re buying so many vampire novels?CUSTOMER (seriously): You can never be too prepared.

Unless they are off duty, no matter how wide it is, and even when it is sincere, a smile seems fake if the job description of the person who is smiling includes smiling.

Customers don't know what they want until we've shown them.

Some companies out there quote a start of production that is substantially in advance of when customers get their cars.

Customer conversion is dependent on the right customer conversation.

We need to move from comparative advantage to perpetual advantage...