{"quotes":[{"text":"Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.","author":"Chris Murray","tags":["business","business-advice","business","business-success","business-to-business","buying","buying-decision","buying-decision","customers","earn-the-right","influence","influence","money","negotiation","sales","sales-effectiveness","sales-training","salesmanship","salespeople","selling","selling-skills","selling-tips","shopping","trust","value"],"id":8876,"author_id":"Chris+Murray"},{"text":"Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.","author":"Chris Murray","tags":["business","business-advice","business","business-success","business-to-business","buying","buying-decision","buying-decision","customers","earn-the-right","influence","influence","money","negotiation","sales","sales-effectiveness","sales-training","salesmanship","salespeople","selling","selling-skills","selling-tips","shopping","trust","value"],"id":8876,"author_id":"Chris+Murray"},{"text":"When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you’ll already be at capacity.","author":"Chris Murray","tags":["business","business-advice","business","business-success","business-to-business","buying","buying-decision","buying-decision","customers","earn-the-right","influence","influence","money","negotiation","sales","sales-effectiveness","sales-training","salesmanship","salespeople","selling","selling-skills","selling-tips","shopping","trust"],"id":8914,"author_id":"Chris+Murray"},{"text":"When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you’ll already be at capacity.","author":"Chris Murray","tags":["business","business-advice","business","business-success","business-to-business","buying","buying-decision","buying-decision","customers","earn-the-right","influence","influence","money","negotiation","sales","sales-effectiveness","sales-training","salesmanship","salespeople","selling","selling-skills","selling-tips","shopping","trust"],"id":8914,"author_id":"Chris+Murray"},{"text":"We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.","author":"Chris Murray","tags":["business","business-advice","business","business-success","business-to-business","buying","buying-decision","buying-decision","customers","earn-the-right","influence","influence","money","negotiation","sales","sales-effectiveness","sales-training","salesmanship","salespeople","selling","selling-skills","selling-tips","shopping","trust"],"id":69959,"author_id":"Chris+Murray"},{"text":"We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.","author":"Chris Murray","tags":["business","business-advice","business","business-success","business-to-business","buying","buying-decision","buying-decision","customers","earn-the-right","influence","influence","money","negotiation","sales","sales-effectiveness","sales-training","salesmanship","salespeople","selling","selling-skills","selling-tips","shopping","trust"],"id":69959,"author_id":"Chris+Murray"},{"text":"We all need salespeople with humility, honesty, integrity, empathy and an old-fashioned work ethic that ensures the job gets done.","author":"Chris Murray","tags":["business","business-advice","business","business-success","business-to-business","buying","buying-decision","buying-decision","customers","earn-the-right","empathy","honesty","humility","influence","influence","integrity","money","negotiation","sales","sales-effectiveness","sales-training","salesmanship","salespeople","selling","selling-skills","selling-tips","shopping","trust","work-ethic"],"id":114673,"author_id":"Chris+Murray"},{"text":"We all need salespeople with humility, honesty, integrity, empathy and an old-fashioned work ethic that ensures the job gets done.","author":"Chris Murray","tags":["business","business-advice","business","business-success","business-to-business","buying","buying-decision","buying-decision","customers","earn-the-right","empathy","honesty","humility","influence","influence","integrity","money","negotiation","sales","sales-effectiveness","sales-training","salesmanship","salespeople","selling","selling-skills","selling-tips","shopping","trust","work-ethic"],"id":114673,"author_id":"Chris+Murray"},{"text":"The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer should roughly be the same, shouldn’t they?","author":"Chris Murray","tags":["business","business-advice","business","business-success","business-to-business","buying","buying-decision","buying-decision","customers","earn-the-right","influence","influence","money","negotiation","sales","sales-effectiveness","sales-training","salesmanship","salespeople","selling","selling-skills","selling-tips","shopping","trust","value"],"id":136152,"author_id":"Chris+Murray"},{"text":"The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer should roughly be the same, shouldn’t they?","author":"Chris Murray","tags":["business","business-advice","business","business-success","business-to-business","buying","buying-decision","buying-decision","customers","earn-the-right","influence","influence","money","negotiation","sales","sales-effectiveness","sales-training","salesmanship","salespeople","selling","selling-skills","selling-tips","shopping","trust","value"],"id":136152,"author_id":"Chris+Murray"}],"pagination":{"page":1,"page_size":10,"total":36,"pages":4,"next":"?page=2\u0026page_size=10"}}