{"quotes":[{"text":"If you don't build a personal brand, someone else will brand you with the wrong label.","author":"Richie Norton","tags":["brand","branding","branding-expert","branding-marketing","branding","marketing","person","personal-brand","personal-branding","personal-development","sales"],"id":4938,"author_id":"Richie+Norton"},{"text":"Don't be a one hit wonder. Daringly disrupt the marketplace again and again.","author":"Catrice M. Jackson","tags":["branding","branding-expert","branding","catriceology","marketing","marketing-expert","marketing"],"id":12025,"author_id":"Catrice+M.+Jackson"},{"text":"Personal Brand Focus: Immediately you try to reach the masses with your brand you dilute your brand's power and falls into the average zone. You cease to be remarkable.","author":"Bernard Kelvin Clive","tags":["brand-power","branding-expert","focus","focus-on-success","personal-brand","personal-branding"],"id":29042,"author_id":"Bernard+Kelvin+Clive"},{"text":"There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.","author":"David Brier","tags":["brand","branding-culture","branding-expert","branding-marketing","branding","business","david-brier","fast-company","genius","innovation","strategy","success"],"id":49403,"author_id":"David+Brier"},{"text":"We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time–or “more efficiently” or “more economically”–isn’t progress, but is instead bad business. Very bad business.","author":"David Brier","tags":["brand","branding-culture","branding-expert","branding-marketing","branding","business","david-brier","fast-company","innovation","strategy","success"],"id":61771,"author_id":"David+Brier"},{"text":"Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along.","author":"David Brier","tags":["brand","branding-culture","branding-expert","branding-marketing","branding","business","david-brier","fast-company","innovation","strategy","success"],"id":70567,"author_id":"David+Brier"},{"text":"One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates “loyalty” to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night.","author":"David Brier","tags":["brand","branding-culture","branding-expert","branding-marketing","branding","business","david-brier","fast-company","innovation","strategy","success"],"id":73509,"author_id":"David+Brier"},{"text":"Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.","author":"David Brier","tags":["brand","branding-culture","branding-expert","branding-marketing","branding","business","david-brier","fast-company","genius","innovation","strategy","success"],"id":82990,"author_id":"David+Brier"},{"text":"Step into the marketplace with some sizzle, spice, spunk and shazam!","author":"Catrice M. Jackson","tags":["audacity","brand-visibility","branding","branding-expert","catriceology","courage","marketing","marketing-expert"],"id":83223,"author_id":"Catrice+M.+Jackson"},{"text":"The Best Marketing Is Education!","author":"Nylus Stanton","tags":["advertising","branding","branding-expert","branding-marketing","marketing","marketing-advice","marketing-and-promotion","marketing-consultant","marketing-expert","marketing-plan","marketing-systems","online-marketing","small-business","small-business-owner","viral-marketing"],"id":100549,"author_id":"Nylus+Stanton"}],"pagination":{"page":1,"page_size":10,"total":49,"pages":5,"next":"?page=2\u0026page_size=10"}}