{"text":"If customers don’t trust you to help them at the beginning of the sales process, they certainly won’t trust you with their money at the end of it.","author":"Chris Murray","tags":["business","business advice","business","business success","influence","influence","negotiation","sales","sales-effectiveness","sales-training","salesmanship","selling","selling-skills","selling-tips"],"id":51317,"author_id":"Chris+Murray"}