{"text":"The secret to good writing is to use small words for big ideas, not to use big words for small ideas.","author":"Oliver Markus","tags":["advice-for-writers","advice","brevity","honesty","secrets","simplicity","simplifying","writers","writers-and-writing","writers-on-thinking","writers-on-writing","writing","writing-advice","writing-craft","writing-philosophy","writing-tips"],"id":123199,"author_id":"Oliver+Markus"}