{"author":"William Bernbach","author_id":"William+Bernbach","total_quotes":4,"quotes":[{"text":"In communications, familiarity breeds apathy.","author":"William Bernbach","tags":["apathy","familiarity "],"id":17583,"author_id":"William+Bernbach"},{"text":"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.","author":"William Bernbach","tags":["art","advertising","persuasion "],"id":89859,"author_id":"William+Bernbach"},{"text":"The most powerful element in advertising is the truth.","author":"William Bernbach","tags":["powerful","advertising "],"id":151206,"author_id":"William+Bernbach"},{"text":"Word of mouth is the best medium of all.","author":"William Bernbach","tags":["best","word","mouth "],"id":354683,"author_id":"William+Bernbach"}],"pagination":{"page":1,"page_size":10,"total":4,"pages":1}}