{"author":"Walter Isaacson","author_id":"Walter+Isaacson","total_quotes":66,"quotes":[{"text":"Asked about the fact that Apple's iTunes software for Windows computers was extremely popular, Jobs joked, 'It's like giving a glass of ice water to somebody in hell.","author":"Walter Isaacson","tags":["biography","computers","itunes","mac","steve jobs","windows"],"id":6539,"author_id":"Walter+Isaacson"},{"text":"As much as Henry Kissinger wanted to attribute historical movement to impersonal forces, he too conceded to 'the difference personalities make'.","author":"Walter Isaacson","tags":["discipleship","inspiration","leadership"],"id":11362,"author_id":"Walter+Isaacson"},{"text":"Early on, Mike Markkula had taught Jobs to 'impute' - to understand that people do judge a book by its cover - and therefore to make sure all the trappings and packaging of Apple signaled that there was a beautiful gem inside. Whether it's an iPod Mini, or a MacBook Pro, Apple customers know the feeling of opening up the well-crafted box and finding the product nestled in an inviting fashion. 'Steve and I spend a lot of time on the packaging,' said Ive. 'I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.","author":"Walter Isaacson","tags":["design","simplicity","steve jobs"],"id":14007,"author_id":"Walter+Isaacson"},{"text":"Therein lies the key, I think, to Einstein's brilliance and the lessons of his life. As a young student he never did well with rote learning. And later, as a theorist, his success came not from the brute strength of his mental processing power but from his imagination and creativity.","author":"Walter Isaacson","tags":["educational-philosophy"],"id":29608,"author_id":"Walter+Isaacson"},{"text":"Customers don't know what they want until we've shown them.","author":"Walter Isaacson","tags":["customers","dreamer","innovation","steve-jobs"],"id":43847,"author_id":"Walter+Isaacson"},{"text":"On its first over was the famous picture of Earth taken from space; its subtitle was 'Access to Tools.' The underlying philosophy was that technology could be our friend. Brand wrote on the first page of the first edition, 'A realm of intimate, personal power is developing- power of the individual to conduct his own education, find his own inspiration, shape his own environment, and share his adventure with whoever is interested. Tools that aid this process are sought and promoted by the Whole Earth Catalog.","author":"Walter Isaacson","tags":["inspirational","technology"],"id":54561,"author_id":"Walter+Isaacson"},{"text":"Jobs insisted that Apple focus on just two or three priorities at a time. “There is no one better at turning off the noise that is going on around him,” Cook said. “That allows him to focus on a few things and say no to many things. Few people are really good at that.","author":"Walter Isaacson","tags":["apple","focus"],"id":64693,"author_id":"Walter+Isaacson"},{"text":"There should be an honored place in history for statesmen whose ideas turned out to be right.","author":"Walter Isaacson","tags":["foresight","heritage","perspective"],"id":80565,"author_id":"Walter+Isaacson"},{"text":"Just because you can't act EVERYWHERE doesn't mean you don't act ANYWHERE. – Madeleine Albright.","author":"Walter Isaacson","tags":["calling","humility","job","leadership","priorities","stewardship","vocation"],"id":92566,"author_id":"Walter+Isaacson"},{"text":"Unlike other product developers, Jobs did not believe the customer was always right; if they wanted to resist using a mouse, they were wrong.","author":"Walter Isaacson","tags":["entrepreneur","innovation","steve jobs"],"id":102525,"author_id":"Walter+Isaacson"}],"pagination":{"page":1,"page_size":10,"total":66,"pages":7,"next":"?page=2\u0026page_size=10"}}