{"author":"Laura Busche","author_id":"Laura+Busche","total_quotes":34,"quotes":[{"text":"Make sure you test your brand story’s recipe with whomever you’re cooking it for.","author":"Laura Busche","tags":["brand","branding","business","business","design","entrepreneurship","innovation","inspiration","inspirational","marketing","personal-branding"],"id":6002,"author_id":"Laura+Busche"},{"text":"Brands play in an exciting sandbox of symbolic meanings.","author":"Laura Busche","tags":["brand","branding","business","business","design","entrepreneurship","innovation","inspiration","inspirational","marketing","personal-branding"],"id":6661,"author_id":"Laura+Busche"},{"text":"I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.Then I met designers. And instantly fell in love. Let me tell you why.Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.I’m bringing this up because it’s time to bridge the gap between design and business.","author":"Laura Busche","tags":["brand","branding","business","business","design","entrepreneurship","innovation","inspiration","inspirational","marketing","personal-branding"],"id":11645,"author_id":"Laura+Busche"},{"text":"Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.","author":"Laura Busche","tags":["brand","branding","business","business","design","entrepreneurship","innovation","inspiration","inspirational","marketing","personal-branding"],"id":13371,"author_id":"Laura+Busche"},{"text":"We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become.","author":"Laura Busche","tags":["blogging","branding","branding","business","business","content-marketing","content-marketing-strategy","entrepreneurship","marketing","marketing"],"id":27961,"author_id":"Laura+Busche"},{"text":"A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically.","author":"Laura Busche","tags":["branding"],"id":51692,"author_id":"Laura+Busche"},{"text":"Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.","author":"Laura Busche","tags":["blogging","branding","branding","business","business","content-marketing","content-marketing-strategy","entrepreneurship","marketing","marketing"],"id":90743,"author_id":"Laura+Busche"},{"text":"Lean brands are the result of continually testing assumptions.","author":"Laura Busche","tags":["brand","branding","business","business","design","entrepreneurship","innovation","inspiration","inspirational","marketing","personal-branding"],"id":99520,"author_id":"Laura+Busche"},{"text":"Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.","author":"Laura Busche","tags":["brand","branding","business","business","design","entrepreneurship","innovation","inspiration","inspirational","marketing","personal-branding"],"id":101683,"author_id":"Laura+Busche"},{"text":"Do everything in your power to make customers go confidently in the direction of their purchase intention.","author":"Laura Busche","tags":["brand","branding","business","business","design","entrepreneurship","innovation","inspiration","inspirational","marketing","personal-branding"],"id":105450,"author_id":"Laura+Busche"}],"pagination":{"page":1,"page_size":10,"total":34,"pages":4,"next":"?page=2\u0026page_size=10"}}