{"author":"Jonathan Ive","author_id":"Jonathan+Ive","total_quotes":31,"quotes":[{"text":"Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!","author":"Jonathan Ive","tags":["experience","blame","why "],"id":11084,"author_id":"Jonathan+Ive"},{"text":"The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.","author":"Jonathan Ive","tags":["culture","value","thinking "],"id":14526,"author_id":"Jonathan+Ive"},{"text":"Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.","author":"Jonathan Ive","tags":["money","good","best "],"id":22622,"author_id":"Jonathan+Ive"},{"text":"I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.","author":"Jonathan Ive","tags":["path","apple","think "],"id":56857,"author_id":"Jonathan+Ive"},{"text":"Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.","author":"Jonathan Ive","tags":["money","good","goal "],"id":75814,"author_id":"Jonathan+Ive"},{"text":"I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.","author":"Jonathan Ive","tags":["work","team","small "],"id":76173,"author_id":"Jonathan+Ive"},{"text":"All I've ever wanted to do is design and make it's what I love doing. ","author":"Jonathan Ive","tags":["love","doing","wanted "],"id":87231,"author_id":"Jonathan+Ive"},{"text":"When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.","author":"Jonathan Ive","tags":["deep","successful","care "],"id":89784,"author_id":"Jonathan+Ive"},{"text":"Perhaps I'd like to design cars, but I don't think I'd be much good at it.","author":"Jonathan Ive","tags":["good","think","like "],"id":95802,"author_id":"Jonathan+Ive"},{"text":"One person's car is another person's scenery.","author":"Jonathan Ive","tags":["scenery","person","another "],"id":117106,"author_id":"Jonathan+Ive"}],"pagination":{"page":1,"page_size":10,"total":31,"pages":4,"next":"?page=2\u0026page_size=10"}}