{"author":"Jonah Lehrer","author_id":"Jonah+Lehrer","total_quotes":21,"quotes":[{"text":"We see them most when we are o nnthe outside looking in.","author":"Jonah Lehrer","tags":["creativity","editors","imagination","inspiration","writers"],"id":979,"author_id":"Jonah+Lehrer"},{"text":"And so we keep on thinking, because the next thought might be the answer.","author":"Jonah Lehrer","tags":["creativity","imagination-reading","thinking"],"id":58788,"author_id":"Jonah+Lehrer"},{"text":"In fact, most of us see perseverance as a distinctly uncreative approach, the sort of strategy that people with mediocre ideas are forced to rely on.","author":"Jonah Lehrer","tags":["creativity","perseverance"],"id":85730,"author_id":"Jonah+Lehrer"},{"text":"...Why are corporations so fleeting?...Instead of imitating the freewheeling city, these businesses minimize the very interactions that lead to new ideas. They erect walls and establish hierarchies. They keep people from relaxing and having insights. They stifle conversations, discourage dissent, and suffocate social networks. Rather than maximizing employee creativity they become obsessed with minor efficiencies.","author":"Jonah Lehrer","tags":["210","cities","corporations","creativity","culture"],"id":91143,"author_id":"Jonah+Lehrer"},{"text":"The vocational approach at NOCCA (New Orleans Center for the Creative Arts) helps build grit in students. It teaches them how to be single-minded in pursuit of a goal, to sacrifice for the sake of a passion. The teachers demand hard work from their kids because they know, from personal experience, that creative success requires nothing less.","author":"Jonah Lehrer","tags":["233","creative-arts","creativity","grit","motivation","success","work"],"id":123956,"author_id":"Jonah+Lehrer"},{"text":"...New ideas are merely several old thoughts that occur at the exact same time.","author":"Jonah Lehrer","tags":["thought"],"id":178889,"author_id":"Jonah+Lehrer"},{"text":"...The imagination is unleashed by constraints. You break out of the box by stepping into shackles.","author":"Jonah Lehrer","tags":["constraints","creativity","imagination","limitations"],"id":213023,"author_id":"Jonah+Lehrer"},{"text":"A few years ago, Tor Wager, a neuroscientist at Columbia University, wanted to figure out why placebos were so effective. His experiment was brutally straightforward: he gave college students electric shocks while they were stuck in an fMRI machine. (The subjects were well compensated, at least by undergraduate standards.).","author":"Jonah Lehrer","tags":["psychology"],"id":218596,"author_id":"Jonah+Lehrer"},{"text":"Just because an idea is true doesn't mean it can be proved. And just because an idea can be proved doesn't mean it's true.","author":"Jonah Lehrer","tags":["ideas","proof","scientific-method","truth"],"id":228127,"author_id":"Jonah+Lehrer"},{"text":"The benefit of such horizontal interactions - people sharing knowledge across fields - is that it encourages conceptual blending, which is an extremely important part of the insight process.","author":"Jonah Lehrer","tags":["communication","insight","knowledge"],"id":257698,"author_id":"Jonah+Lehrer"}],"pagination":{"page":1,"page_size":10,"total":21,"pages":3,"next":"?page=2\u0026page_size=10"}}