{"author":"Jeff Bezos","author_id":"Jeff+Bezos","total_quotes":41,"quotes":[{"text":"What’s dangerous is not to evolve.","author":"Jeff Bezos","tags":["evolution","evolve"],"id":168,"author_id":"Jeff+Bezos"},{"text":"Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.","author":"Jeff Bezos","tags":["stronger","higher","revenue "],"id":5216,"author_id":"Jeff+Bezos"},{"text":"What we need to do is always lean into the future when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy. ","author":"Jeff Bezos","tags":["wind","changes","world "],"id":13715,"author_id":"Jeff+Bezos"},{"text":"I believe you have to be willing to be misunderstood if you're going to innovate.","author":"Jeff Bezos","tags":["believe","i believe","you "],"id":25373,"author_id":"Jeff+Bezos"},{"text":"If you don't understand the details of your business you are going to fail.","author":"Jeff Bezos","tags":["details","you","fail "],"id":41053,"author_id":"Jeff+Bezos"},{"text":"If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people. But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people… Just by lengthening the time horizon, you can engage in endeavors that you could never otherwise pursue.","author":"Jeff Bezos","tags":["business","ideation","startups"],"id":68182,"author_id":"Jeff+Bezos"},{"text":"It's not an experiment if you know it's going to work.","author":"Jeff Bezos","tags":["know","you","experiment "],"id":80699,"author_id":"Jeff+Bezos"},{"text":"I have won this lottery. It's a gigantic lottery, and it's called Amazon.Com. And I'm using my lottery winnings to push us a little further into space.","author":"Jeff Bezos","tags":["push","lottery","little "],"id":81834,"author_id":"Jeff+Bezos"},{"text":"Cultures aren’t so much planned as they evolve from that early set of people.","author":"Jeff Bezos","tags":["culture","expectations"],"id":90649,"author_id":"Jeff+Bezos"},{"text":"In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.","author":"Jeff Bezos","tags":["customer-service","marketing","reputation"],"id":92787,"author_id":"Jeff+Bezos"}],"pagination":{"page":1,"page_size":10,"total":41,"pages":5,"next":"?page=2\u0026page_size=10"}}