{"author":"Howard Schultz","author_id":"Howard+Schultz","total_quotes":35,"quotes":[{"text":"To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.","author":"Howard Schultz","tags":["company-culture","excellence"],"id":3501,"author_id":"Howard+Schultz"},{"text":"There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust.","author":"Howard Schultz","tags":["courage","making-free-choices"],"id":6284,"author_id":"Howard+Schultz"},{"text":"One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.","author":"Howard Schultz","tags":["leadership"],"id":15927,"author_id":"Howard+Schultz"},{"text":"Business leaders cannot be bystanders.","author":"Howard Schultz","tags":["leaders","cannot "],"id":21257,"author_id":"Howard+Schultz"},{"text":"Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people.","author":"Howard Schultz","tags":["trust","today","value "],"id":33226,"author_id":"Howard+Schultz"},{"text":"Social and digital media is a bullet train, and that bullet train is not coming home.","author":"Howard Schultz","tags":["media","train","digital "],"id":35549,"author_id":"Howard+Schultz"},{"text":"For more than three decades, coffee has captured my imagination because it is a beverage about individuals as well as community. A Rwandan farmer. Eighty roast masters at six Starbucks plants on two continents. Thousands of baristas in 54 countries. Like a symphony, coffee's power rests in the hands of a few individuals who orchestrate its appeal. So much can go wrong during the journey from soil to cup that when everything goes right, it is nothing short of brilliant! After all, coffee doesn't lie. It can't. Every sip is proof of the artistry -- technical as well as human -- that went into its creation.","author":"Howard Schultz","tags":["artistry","coffee","community","drink"],"id":58394,"author_id":"Howard+Schultz"},{"text":"Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...","author":"Howard Schultz","tags":["authenticity","branding"],"id":60813,"author_id":"Howard+Schultz"},{"text":"Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.","author":"Howard Schultz","tags":["relationship","trust","brand "],"id":63915,"author_id":"Howard+Schultz"},{"text":"I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience.","author":"Howard Schultz","tags":["work","father","company "],"id":72799,"author_id":"Howard+Schultz"}],"pagination":{"page":1,"page_size":10,"total":35,"pages":4,"next":"?page=2\u0026page_size=10"}}