{"author":"Derek Thompson","author_id":"Derek+Thompson","total_quotes":24,"quotes":[{"text":"The line from psychologists is, if you’ve seen it before, it hasn’t killed you yet.","author":"Derek Thompson","tags":["familiarity","heredity","history","popular-science","psychology","survival"],"id":2320,"author_id":"Derek+Thompson"},{"text":"This might be the most important question for every creator and maker in the world: how do you make something new if most people just like what they know? Is it possible to surprise with familiarity?","author":"Derek Thompson","tags":["creation","creative","new","viral"],"id":13581,"author_id":"Derek+Thompson"},{"text":"The mere observation that something is popular, or even that it became so rapidly, is not sufficient to establish that it spread in a manner that resembles a virus. Popularity on the internet is driven by the size of the largest broadcast. Digital blockbusters are not about a million one-to-one moments as much as they are about a few one-to-one-million moments.","author":"Derek Thompson","tags":["derek-thompson","digital-marketing","marketing","popularity","viral"],"id":26224,"author_id":"Derek+Thompson"},{"text":"Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re buying is not just a product, but also a piece of popularity itself.","author":"Derek Thompson","tags":["business","consumers","fans","popularity"],"id":43674,"author_id":"Derek+Thompson"},{"text":"It begs for a gospel of perseverance through inevitable failure... There is no antidote to the chaos of creative markets. Only the brute doggedness to endure it.","author":"Derek Thompson","tags":["creative","creativity","derek-thompson","dogged","viral"],"id":73376,"author_id":"Derek+Thompson"},{"text":"In the psychology of aesthetics, there is a name for the moment between the anxiety of confronting something new and the satisfying click of understanding it. It is called an 'aesthetic aha.","author":"Derek Thompson","tags":["aesthetics","art","neophilia","neophobia","understanding"],"id":81031,"author_id":"Derek+Thompson"},{"text":"It is an economic fact that predicting the future is most valuable when everybody thinks you are wrong.","author":"Derek Thompson","tags":["derek-thompson","economics","economy","marketing","markets"],"id":136827,"author_id":"Derek+Thompson"},{"text":"Most consumers are simultaneously neophilic, curious to discover new things, and deeply neophobic, afraid of anything that is too new. The best hit makers are gifted at creating moments of meaning by marrying new and old, anxiety and understanding. They are architects of familiar surprises.","author":"Derek Thompson","tags":["creation","creative","creative-thinking","hit-maker","ideas","popularity"],"id":165883,"author_id":"Derek+Thompson"},{"text":"Quality, it seems, is a necessary, but insufficient attribute for success.","author":"Derek Thompson","tags":["creativity","derek-thompson","hit","popularity","quality","success","viral"],"id":168448,"author_id":"Derek+Thompson"},{"text":"It is tempting to say, as my friend suggested, that these online identities are caricatures of the real me. It is certainly true that social media can unleash the cruellest side of human nature.","author":"Derek Thompson","tags":["social-media"],"id":175106,"author_id":"Derek+Thompson"}],"pagination":{"page":1,"page_size":10,"total":24,"pages":3,"next":"?page=2\u0026page_size=10"}}